02. case study: key intimate scenes
Key Intimate Scenes is among the Australian screen industry’s leading intimacy coordinator organisations.
Having worked with Michela previously, I saw firsthand how groundbreaking KIS was in their approach to positively shaping the film industry. When KIS founder Michela called about updating their website, it was an incredibly exciting prospect to help the organisation rebrand long term.
Their previous website was wordy, lacked imagery, had poor UX and nonexistent search engine strategy; which misrepresented the extremely high degree of professionalism the KIS commands in the industry.
For KIS, the key priorities were:
- A clear and powerful website
- Website autonomy after delivery
- Visual representation of their core value of intersectionality
- Fitting in large amounts of text in a digestible way
- Standing out on search engines, given that the word “intimate” is in the company name
- Online shop and multilingual functionalities
- Quick turnaround
Upon conducting market research, we determined a brand identity (colours, font, imagery) that distinctly set KIS apart from competitors, modernised the brand, and which fit into the previously established logo.
We also carefully selected imagery that represented the core values of intersectionality and connection.
We then worked out a UX-friendly wireframe to best visually represent all the information; separating the English pages from Arabic.
After the website build alongside the online shop and a couple of feedback rounds, the website was taking shape. At this stage we worked out the SEO keywords and search engine displays, and plugged those in.
Finally, upon launch, I conducted a video recorded workshop to walk KIS through the website themselves, answering any queries. KIS were also provided a brand book with all the brand consistency guidelines and SEO guidelines for maintaining the website long term.
You can view the website here, which is maintained autonomously by the KIS team (so may look different as time goes on).