I first began working in this area in 2015 as an app designer and e-commerce consultant for Magario in Hong Kong. In 2022, I served as APAC Market Reputation for global consultantancy, Bain & Co. Along the way, I’ve created brand strategies, visual identities, graphics, websites and the like for clients including Nowness, the Powerhouse Museum, Stan, Warner Brothers Discovery, SBS, Key Intimate Scenes, Frankendipity, Victoria Vet Clinics, Hong Kong Stoke and a number more.